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master the art of genuine connection

the most effective salespeople are those who are able to create a sense of rapport with their customers.

robert b. cialdini

hey there! let's talk about something that impacts every interaction in your life - the power of authentic connection. in his groundbreaking research, dr. cialdini discovered that genuine relationships form the bedrock of meaningful influence. it's not about manipulation; it's about understanding the natural rhythms of human interaction.

think about the last time someone genuinely connected with you. how did it make you feel? that feeling is what drives our decisions more than logic alone. today, i want you to consider how understanding these principles of influence can transform your daily interactions.

whether you're leading a team, building relationships, or pursuing personal goals, authentic connection creates a foundation for mutual success. when we align our actions with our values and understand the social dynamics at play, we become more effective in our communication and more resistant to unwanted influence. it's about finding that sweet spot between being influential and maintaining integrity.

your challenge

for the next 5 minutes, identify three upcoming interactions in your day. for each one, write down one specific way you can create genuine rapport with that person, focusing on authentic connection rather than what you want from them.

brick by brick,
🧱 blake & luke 🧱